Speech and web text writing

What was once called "rhetoric" or "oratory" in Antiquity became "advertising" in the 21st century. Advertising is applied rhetoric in the market economy. With the help of images and sounds, words continue to exert a power to influence and persuade.

Words are the abstract equivalents of concrete actions. Any efficient communication does not restrict itself to words. The objectives of communication are not the words themselves but the response made by the recipient of the message. In communication sciences, the actions can be approval, refusal, question, doubt and even silence.

The speech and the web text have in common their more focused target on the recipient of the communication.

Their characteristics are the following:

Speech: direct communication, unidirectional or fake bi-directional role of address, sensibilization, persuading the audience, creating an atmosphere personal subjective address balanced structure, logic, fluency of ideas.

Web text : indirect unidirectional communication informative, persuading role mixture of objectivity and subjectivity clarity, concise style, logic, short statements

Our offer of speech and web text writing includes:

• opening speeches, festive speeches, speeches for special occasions
• web text for presentation web pages, promotional sites, virtual shops
• personalized texts, advertising, invitations

Each type of text can be written in the following:

Stylistic variants/ Functional styles: official semiofficial colloquial advertising aesthetic

Linguistic variants: Romanian English

In the US web text writing has reached a high level of expertise, the tendency to become a field in itself being more and more common. To discover some guidelines for writing a web text efficiently please visit: http://www.webwritingthatworks.com/BGuide.htm

If you are just starting out and your priority is a web project, ABC Languages can offer you free of charge advice regarding your web text. You can contact us anytime to obtain an assessment of your texts together with the corresponding suggestions.